Mercedes-Benz USA

Working with with Engine Shop, Mercedes-Benz USA’s agency of record, to develop a gifting solution for the brand’s largest experiential marketing initiative, a year-long, 100+ event amateur golf program.

The brand and agency had exhausted the usual offerings from it’s equipment partners and needed fresh, creative concepts for the 11,000+ current and prospective customers who participate each year.

In collaboration with the agency, we developed three unique gifting concepts which met the brand’s primary goals:

• Quality products commensurate with the brand’s image
• Customized to meet the brand’s standard
• Budget considerations that other brands could not meet

Results:

The merchandise that was recommended by Major Buzz Sourcing fit seamlessly with MBUSA’s overall golf partnerships and helped Engine Shop the agency of  record extend their contract.

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